Lean In Circles

Branding, Web

In conjunction with the release of the bestselling book Lean In, a non-profit by the same name was created to use profits from book sales in ways that would support the ideals and values it expressed. Since the launch of the organization in 2014, one of its major ongoing initiatives has been the Lean In Circles community, where small groups meet on a regular basis to learn and grow together, and network online to share resources and support each other.

The Solution

As more circles joined the network, the need for a digital platform that could support their interactions and provide access to a standard set of support materials became evident. Working with Hero Digital and the Lean In leadership along with their implementation partner on several key portions of the Lean In Circles 2.0 release, including experience design for the Circle community, logos and marketing materials for Lean In Circles and Chapters.